Race car driver David Richert has signed with Team Torino Motorsport in Italy for the 2011 race season. Richert will contest several events in the very quick Formula Renault 2.0 race car at some of the most prestigious race tracks in the world, including races at Imola and Monza.
“I’m excited to climb back into a single-seater race car,” Richert says, “And to be able to do that in Italy is a dream come true. This is a great opportunity to advance my racing career, and I’m looking forward to the challenge.”
The Autodromo Internazionale Enzo e Dino Ferrari is near the Italian town of Imola, east of Bologna and just 80 kilometers from the Ferrari factory in Maranello. The circuit has hosted many years of Formula 1 World Championship events and was the location of a weekend of tragic events in 1994 which took the life of F1 legend Ayrton Senna.
“We are very happy to have David with us for the 2011 season,” says Marco Braghero, Team Manager of Team Torino Motorsport. “He’s a successful Canadian race car driver with a lot of experience and we’re honoured to have him.”
The Formula Renault 2.0 race car has been the race car of choice for many of today’s top drivers in launching their careers. The race car is capable of accelerating from 0 to 160 km/h in 4.85 seconds and braking from 200 km/h to a stop in 4.6 seconds.
Most notably, Formula 1 World Champion Kimi Raikkonen advanced directly from a F. Renault into Formula 1. Other successful Formula 1 drivers to have raced in a Formula Renault include World Champion Lewis Hamilton, and Grand Prix Winners Felipe Massa and Robert Kubica.
David Richert was recently selected by Volkswagen as one of the best up and coming young race car drivers in North America. After winning accolades as a race car driver over the last few years with Volkswagen, David is ready to take the next step forward in his racing career.
Silver Jeans Co.
Richert Racing is pleased to announce a partnership with Silver Jeans Co. As part of the agreement, the Silver Jeans Co. logo will be displayed on Richert’s race car for the upcoming 2011 season.
Silver Jeans Co is a Winnipeg based company that is known for the best fitting, best looking, and best quality jeans in the mid-luxury denim market.
“Silver Jeans Co. is really excited to be involved with David and his racing future. David is a wonderful ambassador for our brand, for our ‘family of friends’ and auto racing. I think it’s safe to say both Silver Jeans Co. and David Richert both are very passionate about our crafts. His is winning auto races and ours is winning consumers over with our great clothes.” Says Michael Silver, president Silver Jeans Co.
“I am very excited to partner with Silver Jeans Co. for the 2011 race season.” Says David Richert. “Being able to represent such a successful brand is a huge privilege and I look forward to carrying the Silver Jeans Co logo on the race car. I can honestly say that I have never worn a pair of jeans that is more comfortable than those made by Silver Jeans Co. They’re a perfect fit not only for hanging out at the race track, but are comfortable enough for the hours of traveling I have to do throughout the year.”
About Silver Jeans Co
Silver Jeans Co. is the innovation of president and founder Michael Silver and design director Allan Kemp, who recognized a niche in the market for great quality, well-fitting denim products. For the past 20 years, the brand has consistently created the best fitting, best looking, best valued, best finished jeans transcending fad to become one of the most important players in the mid-luxury denim market. Currently designed by Janice Marks, Silver Jeans Co. ranges from basic to directional and is sold nationwide at independent retailers such as E Street Denim and EM Jeans, specialty chains such as Buckle and major department stores such as Nordstrom and Macy’s as well as Canadian retailers Urban Trade and Bootlegger. Retail price point for Silver Jeans Co. jeans ranges from $60-$100, from $39-79 for tops and $89-$119 for jackets.
New Website
Richert Racing is proud to unveil a new look website for the 2011 race season. Have a look around the new site and give us your thoughts on it.
Velocity Branding has joined Richert Racing for 2011 and brings many years of brand design expertise with them. Velocity Branding has worked closely with David Richert in developing a new Richert Racing logo and now a brand new website.
Sunrize Group will continue a partnership with Richert Racing after several previous years of working with David Richert on his web design needs.
