Richert Racing is pleased to announce a partnership with Silver Jeans Co. As part of the agreement, the Silver Jeans Co. logo will be displayed on Richert’s race car for the upcoming 2011 season.
Silver Jeans Co is a Winnipeg based company that is known for the best fitting, best looking, and best quality jeans in the mid-luxury denim market.
“Silver Jeans Co. is really excited to be involved with David and his racing future. David is a wonderful ambassador for our brand, for our ‘family of friends’ and auto racing. I think it’s safe to say both Silver Jeans Co. and David Richert both are very passionate about our crafts. His is winning auto races and ours is winning consumers over with our great clothes.” Says Michael Silver, president Silver Jeans Co.
“I am very excited to partner with Silver Jeans Co. for the 2011 race season.” Says David Richert. “Being able to represent such a successful brand is a huge privilege and I look forward to carrying the Silver Jeans Co logo on the race car. I can honestly say that I have never worn a pair of jeans that is more comfortable than those made by Silver Jeans Co. They’re a perfect fit not only for hanging out at the race track, but are comfortable enough for the hours of traveling I have to do throughout the year.”
About Silver Jeans Co
Silver Jeans Co. is the innovation of president and founder Michael Silver and design director Allan Kemp, who recognized a niche in the market for great quality, well-fitting denim products. For the past 20 years, the brand has consistently created the best fitting, best looking, best valued, best finished jeans transcending fad to become one of the most important players in the mid-luxury denim market. Currently designed by Janice Marks, Silver Jeans Co. ranges from basic to directional and is sold nationwide at independent retailers such as E Street Denim and EM Jeans, specialty chains such as Buckle and major department stores such as Nordstrom and Macy’s as well as Canadian retailers Urban Trade and Bootlegger. Retail price point for Silver Jeans Co. jeans ranges from $60-$100, from $39-79 for tops and $89-$119 for jackets.